Meet Ashley

Founder & Owner

Behind Endless Jewelry’s sparkling success is Ashley, the founder with the exciting, infectious energy you've come to know and love. Ashley’s journey is one marked by passion, resilience, and an unwavering commitment to quality and connection. With powerful energy and grace, Ashley has grown Endless Jewelry from a heartfelt dream into a thriving business that captures the heart of Winnipeg and beyond.

Ashley’s approach is genuine, warm, and hands-on. Her dedication shines through every carefully curated piece, reflecting her belief that jewelry isn't just an accessory, but an intimate form of self-expression. Ashley takes pride in ensuring each customer leaves feeling beautiful, confident, and uniquely themselves.

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Endless Jewelry

Winnipeg’s go-to destination for timeless, meaningful jewelry.

At Endless, we believe jewelry should be a reflection of your personal style. Whether you're here for a delicate everyday piece a gift or something to mark a special moment, our goal is to help you find the perfect piece.

Every visit is more than a shopping experience. We hope you leave not just with a piece you love, but feeling like part of our family.

The Endless Team

Ashley’s vision wouldn't be complete without the talented team that stands beside her, sharing in the mission to create a personalized and joyful jewelry experience. Together, they’ve built a space where creativity flourishes, customer relationships thrive, and each interaction leaves a lasting impression. Every member of the Endless team brings their own spark, contributing to an environment that is supportive, inspiring, and above all, fun.

Endless Jewelry is more than just a brand—it's a community, a feeling, and an everlasting connection. We can't wait to welcome you into our world.

Let’s make your jewelry journey Endless.

Located in The Village at Pineridge Hollow

67082 Heatherdale Rd 25E, West Pine Ridge, MB R0E 1J0

Gold Filled vs Gold Plated

  • Gold Filled

    Gold filled jewelry is made by bonding a thick layer of real gold to a base metal, usually brass, using heat and pressure. Filled jewelry contains up to 100 times more gold than plated jewelry, making it much more durable and long-lasting. It won’t flake or tarnish easily, making it perfect for everyday wear—even in water. It offers the beauty and elegance of solid gold without the high price tag.

  • Gold Plated

    Gold plated jewelry is made by applying a thin layer of gold over a base metal like brass or copper through an electroplating process. While it gives the appearance of real gold, the gold layer is very thin—often just a few microns—which means it can wear off or fade over time, especially with daily wear or exposure to water, sweat, or chemicals. Gold plated pieces are an affordable way to enjoy the look of gold, but they require more care and may need to be replaced or re-plated to maintain their shine.

  • How to Choose?

    Choosing between gold filled and gold plated jewelry comes down to how you plan to wear it and your budget. Gold filled is ideal if you want something durable for everyday wear—it's more resistant to tarnish and can last for years with proper care. On the other hand, gold plated jewelry is perfect for trendy, occasional pieces that let you experiment with styles without a big investment. Both have their place: gold filled for lasting quality, and gold plated for fun, affordable variety.